A lot of influencers have done a great job at growing their followers but only those with massive followers are really the ones who are solely making a living from it. But micro-influencers who have less than 100,000+ followers are becoming more popular for sponsors because of their higher engagement rate and lower sponsorship rates.
To increase their earnings, they are doing everything they can to increase their followers and charging higher rates per post. But we believe that it's much more effective to increase their sponsorships.
"Our mission is to empower anyone who can provide valuable exposure."
Word-of-mouth advertising has always been the most powerful form of advertising yet all the money is being invested in corporate companies instead of the people. We want to decentralize the advertising industry the way marketplaces have done with hospitality (Airbnb) and ride-sharing (Uber).