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  • Sales will soon be the Most Valuable Metric for Influencers on Instagram

    In the beginning, the # of followers was attractive for getting massive exposure. But with the issue of fake followers, sponsors began observing a different metric, the % of engagement.

    But with more and more influencers using engagement bots and pods to increase engagement, sponsors are going to be looking at a different metric to measure the value of an influencer.

    As I mentioned in a previous blog, influencers need to transform into becoming entrepreneurs and you better start thinking of what other value you’re providing to sponsors other than just having a lot of followers.