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  • Influencers Need to be more Entrepreneurial

    You need to start thinking like a media business owner if you want to scale and grow your influencer marketing business. Your followers are definitely important but the sponsors are your customers and that’s who you need to focus on. So be more genuine and create content that’s valuable for sponsors instead of pretending it’s not sponsored. That is real authenticity. Just like any business, you need to diversify your content distribution. Any business that relies on just one channel is being very risky.

    Stop being an influencer. Be an entrepreneur.