Promoter is the correct term to describe an Influencer and Creator
I just read this article that discusses the difference between influencers and creators. I don’t think it’s a matter of difference since the identity of being an influencer and creator can overlap over each other.
For example, there are people who provide plenty of knowledge about a specific niche as an influencer but they don’t really depend on producing visual content. There are people who produce visual/auditory content as creators but they’re not really influential.
But there are influencers who ALSO produce, or create, valuable content that is educational, persuasive or entertaining.
Monetization is a different story
Once you decide to monetize your followers/viewers/audience, it’s a completely different role since you transition from the followers to sponsors being your customers.
Because of this, we actually decided to name the content creators/influencers on our “influencer” marketplace as “Promoters”. It’s actually becoming more beneficial for us to use this term with the growing stigma with the term “influencer”.
Promoter is the correct term for describing those who are actually attempting to monetize their creative work or their influence.
Our mission with Paid Exposure is to empower anyone who can provide valuable exposure to become promoters, which is what influencers and creators simply do for sponsors. We’re providing a platform to help influencers with tools to scale their business in promoting sponsors seeking valuable exposure.
Someone who has a lot of followers can provide valuable exposure to sponsors based on reach and their potential influence. Someone who may not have a lot of followers, but can produce great content, can still provide valuable exposure to sponsors who can’t produce authentic 3rd party content.
Do you agree with us identifying influencers and creators as promoters? Please let me know your thoughts and share so that we can include other people’s insights.
Thanks for reading! I really appreciate it.