Read about why the lack of transparency is hindering influencer marketing


  • The Lack of Transparency is Hindering Influencer Marketing

    Just imagine shopping in a store without being able to see the prices or any relevant information about any items. It would be very frustrating having to keep asking questions just to get the basic but necessary information to make a decision.

    Transparency is one of the most important and key ingredients for successful marketplaces. Without it, it would be difficult to connect the supply and demand within the marketplaces. This is what makes the influencer marketing process so time-consuming.

  • A Startup to Help Micro-Influencers Run their Business

    I realized a long time ago that micro-influencers were going to be valuable for brands and other businesses. They may not have as many followers a...